# MetricHQ

> MetricHQ is a KPI tracking and business intelligence platform built specifically for gym owners and fitness studio operators. It helps fitness businesses track retention, conversions, attendance, and member communication — all in one place.

## What MetricHQ Does

MetricHQ gives gym owners a clear, data-driven view of their business performance. It tracks the five core KPIs that determine whether a fitness studio is growing or declining:

- **Retention Rate** — the percentage of members who remain active month-over-month (industry target: 90%)
- **Intro Offer Conversion Rate** — the percentage of trial/intro leads who become full members (target: 50%)
- **Communication Response Rate** — the percentage of outreach messages that receive a response (target: 70%)
- **Average Sessions per Member** — how frequently members attend per month (target: 12 sessions)
- **Intro Offer Volume** — the number of new trial leads generated per month (target: 10+)

## Key Features

- **Dashboard** — real-time KPI overview with trend sparklines and at-a-glance health scoring
- **Members** — member database with status tracking, contact history, and at-risk flagging
- **Retention** — automated at-risk detection (members inactive for 7+ days) with AI-generated re-engagement suggestions
- **Intro Offers & Conversions** — full lead-to-member funnel tracking
- **Monthly Review** — structured end-of-month review with AI-drafted narratives and PDF export
- **Google Sheets Sync** — automatic import of KPI data from existing spreadsheets
- **AI KPI Chat** — natural-language questions answered with live data (e.g. "Why did retention drop in March?")
- **Agency Dashboard** — multi-client management for fitness business consultants
- **Billing** — tiered subscription plans (Core, Growth, Agency) with Stripe integration

## Pricing

MetricHQ uses subscriber-based tiered pricing:

| Subscribers | Core | Growth |
|-------------|------|--------|
| 0 – 100 | €99/mo | €179/mo |
| 101 – 300 | €149/mo | €249/mo |
| 301 – 500 | €199/mo | €349/mo |
| 500+ | €249/mo | €449/mo |

Agency plan: €29/seat/month. Annual billing available with discount.

## Who It's For

MetricHQ is designed for:
- Independent gym owners and fitness studio operators (1–3 locations)
- Boutique fitness studios (CrossFit, functional fitness, martial arts, yoga, pilates)
- Fitness business coaches and consultants managing multiple client studios
- Studio managers responsible for member retention and growth reporting

## Technical Integration

MetricHQ integrates with:
- **Google Sheets** — import existing KPI data via OAuth
- **Stripe** — subscription billing and payment processing
- **MCP (Model Context Protocol)** — expose live KPI data to AI assistants via `npx -y metrichq-mcp-server`

## Contact & Support

- Website: https://metrichq.com
- Support: support@metrichq.com
- Documentation: https://metrichq.com/docs
- Status: https://status.metrichq.com

## Optional

- [Privacy Policy](https://metrichq.com/privacy)
- [Terms of Service](https://metrichq.com/terms)
- [API Documentation](https://metrichq.com/docs/api)